Our whole business has been built on ethical sales development over the telephone. We are constantly trying to distance ourselves from rogue operators. Many telemarketing firms give all the rest a bad name.
Ethical telemarketing firms have all been tarred with the same brush. Research carried out by the Money Advice Service has suggested that there could be as many as 8 scam calls every second! So for that reason alone we welcome the ban. But the government could have achieved the same result through legislation and enforcement.
That said if it drives the bad forms out of business we welcome it!! Here’s the official announcement on the governments website.
This shady part of our industry has for a long time been associated with scams and fraud. It preys on vulnerable people and those who are too trustworthy of others. The financial conduct authority believe that the average cost to a victim is over £90,000. That money can’t easily be replaced into a pension fund. Often it isn’t replaced leaving victims with a poorer retirement. It’s a particularly despicable crime!
For us it’s about being friendly, polite and compassionate. We are unlike any other telemarketing firm because we don’t bang out fast and furious calls. We are diligent professional executives who behave in an exemplary fashion when we ring a potential client of yours. We always leave a positive encounter with your brand no matter what the outcome of the call.
We don’t use auto diallers which don’t give our executives time to adjust between calls and leads to a battery farm mentality. Neither do we have any background noise when calling, many poor telemarketing firms have noisy call centres – we don’t! We use BT landlines too so there is no poor quality voip lines or delays on answering. We also only call from the UK with native english speakers without foreign accents so every one is perfectly understood.
Get in touch with us today and we’ll be happy to explain more or order a short duration telemarketing blitz and let us prove it.
At the time of writing we are rolling out a new alcoholic packaging product to potential manufacturers, agents and retail chains to own the registered product rights for the UK. It is a combined box and greeting product but the prototypes aren’t available publicly yet! We are both acquiring the data and researching potential partners for our client using online searches, trade bodies and PR releases to find the right people.
We have a set of sample products here holding Jack Daniels and a few other well known alcohol brands but none of the team are drinking any of it or our usual professional telephone demeanour may suffer somewhat!
Brand Licensing Telemarketing is always interesting. We work off a style sheet which details the key features and benefits of the license and is also viewable online or can be delivered via email as a pdf.
Our role is to promote the registered design rights and sell the potential license to suitable partners. Once we have interested parties we will escalate responsibility to an executive team who will then take over from there whilst we find another interested party.
Working this way means we can cover a large amount of data leaving our clients executive team to concentrate on those who have a genuine interest whilst we keep beavering away in the background.
Our background can be traced back to an investment from the Managing Director of a local group of franchised businesses who had grown tired of the poor service and results using various telemarketing companies. Franchise telemarketing requires a high degree of professionalism and diplomacy, it is a niche that requires compliance with brand guidelines and knowledge of the franchisor / franchisee relationship. That investment created the Cold Calling Club in 2005 and set a team of 4 professionally trained sales executives underway.
Naturally our first campaigns were therefore all about franchise telemarketing. Following up on enquiries about certain franchises and also working for franchisees who wanted to grow their businesses.
As a result of working for both franchisors and franchisees we understand the importance of adhering closely to brand guidelines and of course taking the time to understand the business model and the frequently asked questions that we might encounter. When we work with franchisees we can blitz a region on behalf of the franchise owner to inject new life into a sleepy business or to launch a brand new franchise itself! We can use data that we acquire ourselves or that which is provided to us by our client. If there is no data available we’ll find target clients online and have various ingenious ways of discovering potential new clients!
We have worked with directly with Franchisors to telephone exhibition visitors lists, trawl through old enquiries and hunt down those who are in a career change moment on sites like linkedin for example.
We’re very at home within franchised and licensed sectors. Check out our great value solutions on the order us page.
Growing Sales is what every business wants, what every business needs, and certainly what every business should desire. Email technology isn’t your friend here, I mean who opens unsolicited emails anyway? You just bin them or they get automatically chewed up and thrown into your spam folder. But people talking to each other, gaining trust and building relationships is what works today, just as it always has.
Telemarketing isn’t mass cold calling, it’s a method of growing sales through courteous and carefully targeted approaches. Carefully targeted is the key that opens the door. Cold Calling that is unsolicited or ringing people who frankly aren’t bothered and never will be just brings your business into disrepute. Cold Calling that is relevant, and aimed at a target client who has that need or is in that market isn’t actually that cold, it’s almost warm to start with. That’s what we do here at the Cold Calling Club.
So, getting good data as to who call matters greatly. There’s no point ringing a dentist with a product for a vet, no point in calling a CEO with an invite to poundland – you get the idea. But the CEO will be interested in an invite to see the launch of a new Mercedes won’t he/she? Good date is at the heart of what we do.
With good data in your possession the next step is the script. Waffle will get you nowhere so spending time on clearly articulating the reason for your call is another important factor. A good short and snappy pitch is behind all those who are good at growing sales. Just take sure you’re ringing someone with the authority to say yes!
Compassion comes in many formats and if you call someone up who has a genuine potential purchasing requirement and they simply don’t want to take your call ask them if it would be ok for you to pop something in the post or on an email. But respect the fact they don’t want a sales pitch at that moment. See it as an opportunity for a low level contact and a chance to provide information in another format. Most people will say yes to something being posted/emailed later.
So, dont be deadpan and boring, but also don’t be like a giddy apprentice let loose on their next challenge. Be upbeat, friendly and professional. Growing sales requires a commitment to playing the long game not wanting an instant hit. Skilled sales people know that your sale might come from the 7th contact you make, rarely the first. So make telemarketing part of your sales toolkit and not a one hit wonder. It’s the drip drip that brings in the sales not the first shot at it.
And finally if you want to be successful at growing sales then ask closing questions and ask for the order. Maybe something like this: “If we rang 500 of your potential customers would many be interested in what you do?” [obviously Yes] “so, shall we get that underway for you?” …
Call us on 01274 662001
There’s a general feeling that everything needs to be done online these days, and it reminded us of why we are still here after so many years …. it’s because telemarketing works as part of an integrated marketing approach. Nothing maximises your businesses potential on it’s own because different people and organisations react to different stimuli.
A friendly non pushy phone call doesn’t come across as a telesales call at all, we stand out amongst the sea of unprofessional telemarketers in noisy call centres because our environment is peaceful, orderly and we don’t use poor quality phone lines.
So, as part of an online and offline campaign that already probably uses digital and tangible marketing channels telemarketing is a wonderful compliment to what you are doing.
We’re very effective and with brilliant daily rates our experts can make a measurable difference to your lead generation efforts. New sales leads are motivating for your team and inject life into any business or organisation.