At the time of writing we are rolling out a new alcoholic packaging product to potential manufacturers, agents and retail chains to own the registered product rights for the UK. It is a combined box and greeting product but the prototypes aren’t available publicly yet! We are both acquiring the data and researching potential partners for our client using online searches, trade bodies and PR releases to find the right people.
We have a set of sample products here holding Jack Daniels and a few other well known alcohol brands but none of the team are drinking any of it or our usual professional telephone demeanour may suffer somewhat!
Brand Licensing Telemarketing is always interesting. We work off a style sheet which details the key features and benefits of the license and is also viewable online or can be delivered via email as a pdf.
Our role is to promote the registered design rights and sell the potential license to suitable partners. Once we have interested parties we will escalate responsibility to an executive team who will then take over from there whilst we find another interested party.
Working this way means we can cover a large amount of data leaving our clients executive team to concentrate on those who have a genuine interest whilst we keep beavering away in the background.